I'm a designer specialising in brand development. I make small brands look like really big brands. A big welcome to the blog! I hope you find some value in this post.
5 books for the designer who loves branding.
I’m a bit of a book worm and somehow I'm always surprised by how little some of my connections read. Not a criticism by the way, reading takes time and we live in an increasingly noisy world! I get it. I also know that we are bombarded by choice, so I thought I’d make things a little easier.
Here are my 5 books that creatives interested in branding should read (in my humble opinion).
Brand Thinking by Debbie Millman
If you’re a designer and are unfamiliar with Debbie Millman, oh dear, you are missing out big time!! Debbie is a writer; educator; artist; brand consultant and host of the radio show Design Matters. She has also managed to write this incredible book. It pretty much reads in the same format to Design Matters. It’s an in-depth interview with industry leaders, getting their thoughts and beliefs on all things branding. This will open your eyes in a big way, trust me!! Go and get it, you won’t be disappointed.
The Brand Gap (Marty Neumeier)
This was the first book that I read when I was researching for my thesis on Branding. It is by far one of the most insightful pieces I’ve come across. While this did come out some time ago, I still believe it’s essential reading. Neumeier is one of the world's leading commentators on Branding, and has a number of books that you could easily go to. But, I’d say read this first.
Pretty Much Everything (Aaron Draplin)
Aaron Draplin is probably my all time favorite designer. Not only for his work (which is amazing), but for his work ethic! How he crafts his marks and his passion for what he does, he’s one of us. He is the people’s champion and deserves your time. In his first book, Draplin highlights his rise to “fame” and everything he’s learned along the way. His honesty is so refreshing and this book is an absolute must!
Star Brands (Carolina Rogoll)
Ever wanted a step by step guide on how to build meaningful, valuable brands? Of course you do!! You can not get a better book than Star Brands by Carolina Rogoll. Branding expert Carolina Rogoll has been building some of the world’s most beloved brands at Procter and Gamble for over ten years and this book is truly invaluable. This is a must have for anyone looking to build strong and effective brands, or if you are interested in seeing how some of the world's biggest brands operate.
Win Without Pitching (Blair Ennis)
This book will change how you think about operating your creative business; whether you’re a freelancer or business, owner this book will grab you by the neck and shake some knowledge into you. Easily digestible and infinitely valuable, check it out.
Thanks for reading,!! If you have any book recommendations let me know.
Take it easy,