Designing quality in the heart of Dublin City

John McKinnon Design is a small clothing boutique in the heart of Dublin city center. They approached Heavy Design Co in the spring of 2016 to see how they could take their brand to next level. Having spent the past 5 years building his small family run business John's brand was in need of a refresh. Originally titled "John McKinnon Design" the goal for John was to create a premium mark that still communicated his family run ethos. We worked hard on revamping John's brand. Replacing the name "John McKinnon Design" with "Kin". And by stripping back his logo and packaging.


The project was a massive success. We created a distinctive mark that both
communicated a premium brand while staying true to it's family roots.